27 Point Checklist for a Successful Infoproduct Launch
February 22nd, 2007 by TatmanI’m trying to think of things I haven’t talked about, and also go through certain things in a more organized fashion - where do I start and what can I say that would be useful to a new person, or a checkpoint to someone with an intermediate marketing backround?
What I came up with is to publish the checklist to the plan I use to launch a new infoproduct, from research to launch.
I may come back and edit. Feel free to chime in if it looks like I skipped something. (I used a version of this when selling affiliate products, but there are some steps you’d have to drop or change. I’ll discuss that when I examine each point in detail within upcoming posts.)
- Research the market
- Narrow to several products and test market response
- Pick an entry product and an upsell product
- Create a content site for list building, marketing and/or networking
- Market the site and gather more research from the signed up audience
- Write a sales letter for your private use describing the ideal product
- Write PPC/solo ads/ezine ads, etc
- Create the enticement for the squeeze page/mini-site
- Create the squeeze page for your private use (optional - combine with sales letter to make a mini-site)
- Create the product (and upsell if applicable)
- Test the product with past clients or admired mentors
- Improve the product with their suggestions
- Solicit multi-media testimonials (pictures, audio)
- Test/polish the sales letter
- Test/polish promotional materials and/or ads
- Create any additional buzz
- Choose a date for product launch
- Set up sales and product delivery
- Make a promotional plan for the product
- Make an advertising plan for the product
- Do any pre-execution for advertising/marketing
- Test sales process (and product delivery if electronic) and follow-up
- Automate the entire marketing and sales system as much as possible
- Test sales/delivery process again post-automation
- Create follow-up schedule for clients (in addition to autoresponder)
- Have a dress rehearsal
- Execute
Posted in My Internet Marketing Secrets, internet marketing how-tos |
February 23rd, 2007 at 11:41 am
Tat,
This god damn checklist of yours is too long-winded. It makes my head spin. Can’t digest all of them today. Will be back soonest.
Chee
February 23rd, 2007 at 5:36 pm
Ha! What can I say. I’m a verbose kinda cat.
February 24th, 2007 at 12:16 am
Tat,
I’m going to skip this one altogether, for now.
It’s boring, no fun. It’s more like my wife’s weekly shopping list !
Chee
February 24th, 2007 at 9:57 am
LOL… you say you want a how-to, you find one and it’s boring! The entire site won’t be like the horse races. It’s my style to mix in the practical. Probably will make more sense when I link each article in the series to this page.
December 7th, 2007 at 3:51 am
Great checklist! Regarding step 23 “Automate the entire marketing and sales system as much as possible” I highly recommend James D Brausch’s http://www.FreedomBusinessSystem.com. It’s the best I’ve come across so far for automating your business. And Brausch ought to know - he’s got his working week down to 4 hours!