Coy Marketing / Not New, Just Better
May 17th, 2007 by TatmanYou think I came up with this stuff? People have been trying to tell you this for years. They just lack the finesse of someone as conceited and charming as I.
The biggest lesson I learned in internet marketing was that it doesn’t always have to be the invention of something new and ground-breaking - if you wait for the most divine intervention, you’ll never make any money. In the meantime, it might help to think of it this way: you have knowledge your clients want, and you’re doing them a disservice by not giving them the chance to snatch it up.
This is true whether you create your own products, resell other people’s products, are an affiliate marketer, or sell advertising on your site.
To apply this concept to marketing, remember that there is a point of merging between your style of attracting a potential customer and making a sale, a point at which you take your own style and join it with what you’ve learned from other people.
If you want to be a lady’s man, do you study someone who never gets a date? That would be dumb. If you want a relationship, do you ask other bachelors for advice with your girl? Equally stupid.
Decide what your identity is, and think about what works on you. Learn about it. Take all those elements and then add you. The same way Andy in 40 Year Old Virgin took the best elements of all the advice from his friends and through trial and error, found what worked for him.
==> Sidebar<== Love that movie, the extended DVD version. “Okay, let’s start over. Hi, Are You Fucking Retarded?” haaaaaaaa.
Posted in My Internet Marketing Secrets, coy marketing, internet marketing observations |
December 5th, 2007 at 7:02 pm
You do have to study tactics that actually work. The problem for me has been figuring out which ones work. I found some software that does that, though. I write my own text ads and promotional copy, and really didn’t know how to tell if it was like the copy that seems successful, or if I was even able to tell what was successful. I’m using Glyphius right now, though, and that tells me which ads are like successful ones and which ones aren’t. The ones that are like successful ads really have been more successful than the ones that aren’t, so it’s been a pretty bg help.
December 9th, 2007 at 4:31 pm
I totally agree. Rather than the new and earth-shattering Widget, it is the widget that can be rolled out using a proven business system that steals the show.
This is the invaluable information I learned from James Brausch at http://www.FreedomBusinessSystem.com:
A true system is
- documented: The procedure is recorded by means of written instruction, video, etc.
- tracked: The system needs to have a trackable output to measure effectiveness that can be viewed and used to improve the system. Anything that can “better” differentiated from “worse” can have a numerical value assigned and therefore tracked.
- dynamic: The process can be “ratcheted” in one way or the other to improve quality, improve profits, reduce expenses, etc. This particular system will be correlated specifically to profits above all else.
- step-by-step: Each process can be broken down to basic repeatable steps.
January 7th, 2008 at 6:51 am
Great article Tat - Are you still active on this blog or did you go *afk* for an extended period like I did?
Hope to hear more from you!
January 14th, 2008 at 8:47 pm
I’ve been searching for a while for information on internet marketing and I have come across quite a few different groups dedicated to the topic. Though the inforamtion on this blog doen’t exactly match my research criteria, it contains better information than I’ve found anywhere else.
Also, my husband just forwarded me a site that’s giving away $500 in PPC coupons!
They are pitching a membership site that seems interesting but the cool part is that $500 in PPC coupons that they are giving you just for showing up - I can’t believe they are actually giving it away!
January 30th, 2008 at 9:43 pm
It helps to have tools for tweaking copywriting without having to spend days split testing, and on the side, it helps you improve your writing skills too. One such tool is James Brausch’s Glyphius. It gives you a score based on a database of successful and loser ads so you know what kind of line to take. He also suggests that you tell the customer only what he needs to know–maybe even just a headline and a couple of testimonials. Check it out. http://www.jamesbrausch.org/testimonials/